Mid-2022’s return to normalcy saw the resurgence of physcial stores and retailers. However they had to adapt. With customers in the metaphorical comfort zone of home orders and deliveries, brands and stores had to change up their strategy to regain that footfall. Thus, clothing stores were no longer simply clothing stores offering instead a holistic, sensorial experience for customers from skincare to fragrances, cafés to in-house installations. This is perhaps best exemplified by Louis Vuitton and Dior’s latest brand strategies — the Louis Vuitton x Yayoi Kusama Collaboration for the former and the recent Dioriviera pop-up and concept stores for the latter.
[tratto da Luxuo, 27 giugno 2023]
