“When we put our mirror right in the store window, it brings a lot of customers to the store. So, we drive traffic a lot”.
Recently, fashion brands have experimented with technologies like augmented reality and virtual reality to enhance their in-store and online experiences.
Coach, for instance, utilised these AR mirrors and storefronts to enable customers to virtually try on items such as the Tabby bag, effectively bridging the gap between online and offline shopping experiences.
[tratto da The National, 17 maggio 2024]
