Consumers are not only beginning their holiday shopping early this year, but they’re relying on AI to make their purchasing decisions.
While 58% of shoppers are asking AI tools about a particular product, 51% are using them to compare products, brands and features. Nearly half (45%) are using AI to receive product recommendations and another 43% to find deals, coupons and the best price, according to Attentive.
[tratto da Retail Dive, 4 agosto 2026]
