The retail industry has undergone a significant transformation over the past decade, and it continues to evolve quickly.
Led by advancements in digital channels, 2018 has been kind to retail in the US, with the market reporting growth every month so far after a record-setting 2017. Even so, the face of the market is quickly evolving, and retailers must adapt to new shifts in demographics, attitudes and consumer preferences.
In 2019, the market will be defined by emerging technologies that change the way consumers interact with their favorite brands, a shift in preferences, and the emergence of new battle lines for e-commerce.
Let’s look at five trends that will shape retail in the year to come.
Forbes, 28 novembre 2018